Key Words


Connotation- Is a feeling you associate when a word or picture is present to you.

Denotation - Is the literal or primary meaning of a word, in contrast to the feelings or ideas that the word suggests.

Demographic - Is the structure of people

Iconography-he visual images and symbols used in a work of art or the study or interpretation of these.

Branding- the font, colour and symbol that represent a company.


Ideal self- Carl Rogers believed that for a person to achieve self-actualization they must be in a state of congruence. This means that self-actualization occurs when a person's “ideal self” (i.e. who they would like to be) is congruent with their actual behaviour (self-image).


Intertextuality- the relationship between texts, especially literary ones

Pastiche- imitate the style of (an artist or work)

Endorsement


Call to action

LO2: Completed campaign material presented to client for Approval

I have contacted trevor presting the posters that  I have created for the vintage leather bag company. Now that he has been presented with the poster and is happy with it. I can continue to create other campaign material for the Vintage Leather Bag Company.

LO2: Gantt Chart

LO1: Written Analysis of 4-5 Existing Media Campaigns

LO1:Campaign Material

EMIRATES HELLO TOMORROW CAMPAIGN

COCO CHANEL MADEMOISELLE CAMPAIGN

Mcvities Nibbles Campaign

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Nespresso (Training Day)

LO1: Campaigns 2 draft

2)  

Nespresso 'Training Day' 2016 Campaign 

Nespresso is an internationally sold successful coffee machine owned by the global company Nestle.It is sold in 68 countries world wide.Nespresso's slogan in Nespresso...What else? This is a very classy and humorous way to say Nespresso is the best.The product has its own website, social media page online and television adverts.The advertisement features George Clooney.Nespressos target market is a male audience in their 40s and 50s.The reason tis campaign is called 'training day' is because using Nespresso will make you into your ideal man. 

In the billboards, posters television and online advertisements Nespresso use coloures such as brown, gold and silver as their colour theme.Ths gives off  luxury and elegant feel and is perfect for target market. These coloures portray wealth power. 

George Clooney and Danny Devito 

https://www.youtube.com/watch?v=_Il-Rg1sD90 

Nespresso featured actor George Clooney in their advertisement along with Danny DeVito. Nespresso has put everyone's ideal man and Danny DeVito.They have used to totally different people to present that Nespresso works wonders.The humor in the ad is for the audience to remember the clown costume and transformation Danny DeVito goes through when trained by a professional Nespresso drinker (George Clooney) and is now a 'Nespresso Drinker'  he is then approached by a young attractive women.This connotes anyone who drinks Nespresso will turn into their ideal handsome man and women will approach you and is all done by Nespresso.It is portraying that Nespresso will train you into George Clooney's ideal partner. 

Coco Chanel Mademoiselle

This campaign started in 2011 and featured actress Keira Knigtely. Chanel used billboards, television ads, social media and sponserships to sell their product.The target market is a female audience, which is presented through the use of the colour pink, using an 'ideal women' and the meaing of the prodc portayed in the advert.They have featured a well known actress to make the audience think if she is uses the product and looks like that if they use it the would become like their ideal person or partner.Similar to the Nespresso campaign but for a different audience.This campaign is very stereotypical towards its target audience

Ideal self- the image of perfect person and inspire to be them (carl rogers)
Intertextuality- the way different texts inspires each and influence each other
Pastiche- inmitaing a perfect style
Endorsement- employ a celeb or know people to 
sell you something
Call to action - when a advert requirres immediates response from the audince

Key Words


Connotation- Is a feeling you associate when a word or picture is present to you.

Denotation - Is the literal or primary meaning of a word, in contrast to the feelings or ideas that the word suggests.

Demographic - Is the structure of people

Iconography-he visual images and symbols used in a work of art or the study or interpretation of these.


Branding- the font, colour and symbol that represent a company.