Ideal self- the image of perfect person and inspire to be them (carl rogers)
Intertextuality- the way different texts inspires each and influence each other
Pastiche- inmitaing a perfect style
Endorsement- employ a celeb or know people to 
sell you something
Call to action - when a advert requirres immediates response from the audince

Key Words


Connotation- Is a feeling you associate when a word or picture is present to you.

Denotation - Is the literal or primary meaning of a word, in contrast to the feelings or ideas that the word suggests.

Demographic - Is the structure of people

Iconography-he visual images and symbols used in a work of art or the study or interpretation of these.


Branding- the font, colour and symbol that represent a company.