LO1: Campaigns 2 draft

2)  

Nespresso 'Training Day' 2016 Campaign 

Nespresso is an internationally sold successful coffee machine owned by the global company Nestle.It is sold in 68 countries world wide.Nespresso's slogan in Nespresso...What else? This is a very classy and humorous way to say Nespresso is the best.The product has its own website, social media page online and television adverts.The advertisement features George Clooney.Nespressos target market is a male audience in their 40s and 50s.The reason tis campaign is called 'training day' is because using Nespresso will make you into your ideal man. 

In the billboards, posters television and online advertisements Nespresso use coloures such as brown, gold and silver as their colour theme.Ths gives off  luxury and elegant feel and is perfect for target market. These coloures portray wealth power. 

George Clooney and Danny Devito 

https://www.youtube.com/watch?v=_Il-Rg1sD90 

Nespresso featured actor George Clooney in their advertisement along with Danny DeVito. Nespresso has put everyone's ideal man and Danny DeVito.They have used to totally different people to present that Nespresso works wonders.The humor in the ad is for the audience to remember the clown costume and transformation Danny DeVito goes through when trained by a professional Nespresso drinker (George Clooney) and is now a 'Nespresso Drinker'  he is then approached by a young attractive women.This connotes anyone who drinks Nespresso will turn into their ideal handsome man and women will approach you and is all done by Nespresso.It is portraying that Nespresso will train you into George Clooney's ideal partner. 

Coco Chanel Mademoiselle

This campaign started in 2011 and featured actress Keira Knigtely. Chanel used billboards, television ads, social media and sponserships to sell their product.The target market is a female audience, which is presented through the use of the colour pink, using an 'ideal women' and the meaing of the prodc portayed in the advert.They have featured a well known actress to make the audience think if she is uses the product and looks like that if they use it the would become like their ideal person or partner.Similar to the Nespresso campaign but for a different audience.This campaign is very stereotypical towards its target audience