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When analysing the existing successful campaigns in LO1, it helped me and allowed me to feel much more comfortable whent cam to making and creating ideas for a campaign. This is because being exposed and looking at other campaigns made sure I knew the conventions of a campaign and what works and is effective for as a marketing tool towards a specific audience.
I I had analysed a variety of different campaigns marketing different products such as Coco Chanel, Emirates, McVities and Nespresso. These are very different product, which are also targeted at very different target audiences.
The way brands have catered to their audience draws their target audience into purchasing the brand. For example Nespresso and Chanel have advertised their brand through endorsing attractive celebrities/ famous figures.The use of animals and an all female cast for McVities and the varied portrayal of people in the Emirates campaign. These are different ways they have appealed their brands to a specific audience type. Presenting how important it is to create material which your intended audience is interested in, relates to etc.
This has allowed me to understand and have an idea on what I want to produce and to ensure the target audience of the product are presented with material that appeal to them as much as the product.
I have produced materials from understanding the way existing campaigns have used campaign materials to appeal to an audience. From this I have chosen to create my campaign material to target my audience through colour, type of material and style etc.
Creating materials such as a new logo would be important to recreate as though analysing many campaigns to repetitive use of logos are important as it creates the overall brand. A more target audience suitable logo would be ideal.Along with Posters, Business cards and social media accounts presented in a way to attract my audience through colour themes, logo etc. This will hopefully attract my audience as the advertising materials are targeted at them.
I I had analysed a variety of different campaigns marketing different products such as Coco Chanel, Emirates, McVities and Nespresso. These are very different product, which are also targeted at very different target audiences.
The way brands have catered to their audience draws their target audience into purchasing the brand. For example Nespresso and Chanel have advertised their brand through endorsing attractive celebrities/ famous figures.The use of animals and an all female cast for McVities and the varied portrayal of people in the Emirates campaign. These are different ways they have appealed their brands to a specific audience type. Presenting how important it is to create material which your intended audience is interested in, relates to etc.
This has allowed me to understand and have an idea on what I want to produce and to ensure the target audience of the product are presented with material that appeal to them as much as the product.
I have produced materials from understanding the way existing campaigns have used campaign materials to appeal to an audience. From this I have chosen to create my campaign material to target my audience through colour, type of material and style etc.
Creating materials such as a new logo would be important to recreate as though analysing many campaigns to repetitive use of logos are important as it creates the overall brand. A more target audience suitable logo would be ideal.Along with Posters, Business cards and social media accounts presented in a way to attract my audience through colour themes, logo etc. This will hopefully attract my audience as the advertising materials are targeted at them.
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