My client stated he wanted 'Photographs of 'models with bags'. Anyone in UTC, any age, all races. Very keen on representing different nationalities and characters modelling the bags'
I have successfully achieved this through presented the Vintage Leather Bags worn by models. I have chosen my models to present people from different genders, people and nationalities modelling the bag. This allows the client's company to have a wider audience through targeting at a wider audience.
My client had highlighted to us the use of distributing content on social media. This is why I though creating social media pages from popular social media companies would be a very effective and cost efficient strategy aswell as being a great way to distribute content.
The client explicitly made it clear he wanted of us to produce a campaign material such as a business card.
'Small card voucher (probably business card size) for placement in each bag when it is sent out from India for the customer to hand to friends '
I have produce something that will create exposure of the brand and also details needed to reach out to the brand, which was the clients aim.
Business Card
Plan
Draft
Final
Looking at existing campaigns I have successfully captured the conventions of an fashion accessory advertising through my;
Poster:
Here is an example of an existing 'Chanel' simple poster targeted to advertise a Chanel bag.
Looking at my poster I feel as if I have successful advertised this bag through presenting a clear image of the bag and it being one of the first things my audience will be drawn to when featuring it.
I have also used appropriate/ suitable model to advertise my the vintage leather bag. Also looking at the Chanel poster, the model looks as if she would wear the bag and is suited towards her style being classy, 'girly and high class.
The logo featured in my poster is very clear and is the brands logo making it created towards the style of the brand. The colour theme is dark and relates tho the colours of my logo/ brand (sticking to the brand). The Chanel poster features its logo in its traditional font. However, the logo is not as big and bold as mine due to the Chanel brand already being quite popular.
I also included the website link for my audience to know where they can find the product or any more details.Again, Chanel being a popular brand looking for details is not hard and is not needed.
Social media - Instagram
Looking at existing fashion accessories brand I found it common for them to have and post on social media. Popular platforms such as Instagram where their digital native audience will be exposed to their adverts. I had featured an image of my model wearing the vintage leather bag app as it allows the audience to be presented with what the bag looks like and style etc.
The use of social media for fashion brands is common as they cater towards their intended digital natives.
