Saturday, 8 July 2017

LO2: Discuss the legal and ethical , ASA , OFCOM , PERMISSION

Legal

Obscene Publications
  • Publishing anything that could be seen as negatively influencing who your audience is.
  • Who your audience is age, gender, lifestyle and how they can be influenced by based on your magazine.
  Copy Right

Copyright is a legal means of protecting an author's work. It is a type of intellectual property that provides exclusive publication, distribution, and usage rights for the author. This means whatever content the author created cannot be used or published by anyone else without the consent of the author. The length of copyright protection may vary from country to country, but it usually lasts for the life of the author plus 50 to 100 years.




Ethical


Vintage leather bag should is aimed at a large audience meaning we should include and be aware of the diversity of people whether it is their style, look, background, culture etc. Including a diversity of people to represent Vintage Leather Bag company will allow 






Do any of your adverts follow the legal guidelines?

Copyright

Intellectual Property right- All content created and material belongs to the vintage leather bag company.



Any Ethical Issues?

There are no ethical issues in our campaign so far. Such as offensive content. We have avoided ethical issues through using models from different ethnicities and genders to clearly portray the variety of different backgrounds. Also we will fairly present people form all background, ages , gender , disability etc. Without being unfair, negative or stereotypical.






Ofcom is funded by fees from industry for regulating broadcasting and communications networks, and grant-in-aid from the Government. ... Ofcom is the regulator for the UK communications industries, with responsibilities across television, radio, on demand, postal, telecommunications and wireless communications services. https://www.ofcom.org.uk/about-ofcom/policies-and-guidelines
www.asa.org.uk
The Advertising Standards Authority (ASA) is the UK's independent advertising regulator. The ASA makes sure ads across UK media stick to the advertising rules (the Advertising Codes)
OFCOM help protect and fairly regulate advertisements being distribute. I have self regulated my material for the vintage leather bag campaign through producing suitable and appropriate content following the rules set by OFCOM and The ASA.


Asking permission from our models to feature also follows by not disturbing or offending anyone's privacy. 

I have also created content for the vintage leather bag company that truthfully present the brand and does not falsely represent/ mislead audience as this would not be allowed and false advertising. We want the brand to be honest an not ruin the representation through receiving negative publicity.


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