Social media is important to use for the Vintage leather bag company as it's audience are the most social media users. This will also allow the vintage leather bag appeal even more to the target audience.
Instagram
I have created an Instagram page for the Vintage leather bag company as it is a great way for people to connect with the company while also having the ability to view the companies image and become up to date with the brand/ company. Especially as our audience are digital natives which makes social media a great way to connect with them,
I have used an easy username to use and allow people to not have difficulty finding the Instagram page. I have also posted images of models wearing the bag and the a closer look at the bag. This is to allow the target market to have a more detailed insight of the brand as well as giving the vintage leather bag company.
I have also posted the logo in order for people to be more familiar with the brand and to also create the VLB brand.
This is what the Instagram page final look is. I have included the location, updated posts, link to the website etc. Also, using hashtags such as #leather #bags etc. Gave much more exposure to the images and likes.
I have also posted the logo in order for people to be more familiar with the brand and to also create the VLB brand.
This is what the Instagram page final look is. I have included the location, updated posts, link to the website etc. Also, using hashtags such as #leather #bags etc. Gave much more exposure to the images and likes.
I created a twitter account as it is also a very popular social media channel amongst digital natives.
I have again posted the exact same post on the Instagram page to keep followers updated and to connect with the vintage leather bag company through tags, comment, likes etc. Not just though the companies website. Again relevant constant hashtags allowed people to find the page and find out more information
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